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Linda Parsons is a rare combination of zest, creativity and wit. Her talent with words turns ordinary ideas into provocative, captivating content. She re-thinks the mundane and breathes into it, new life. She is quick and her ideas are engaging. I turn to her for all manner of projects related to my business (articles, reports, website text, brochures) to get that extra spin, lift, attention-grabbing quality that makes an idea or product sell. Vivacious communication is the essence of Linda and her business so aptly called Expressence. I count on her for the success of my business. I worked with Linda in the design of my site and she was amazing!! It took me forever to decide on the look I wanted, and she was very patient with me. Linda was instrumental in helping me decide exactly what look it was that I was after. She is very creative, not only with copy, but also in giving ideas on the look and feel of a site. Linda was so much fun to work with and delivered EVERYTHING she said she would on time, and on budget. I can’t say enough about Linda and I would highly recommend using her services to anyone. When I launched my business in 2003, I realized how imperative it was to have strong branding. A logo, business cards and a website that not only reflected the look and feel of my product but was professional and long lasting. I hired Linda and her team to design my website and create my marketing collateral. Linda managed the project as well as wrote the copy for my site and marketing materials. She also came up with an amazing tagline that customers continually related to. Linda and her small team were able to present the essence of my brand and help me develop a marketing foundation that I have built upon.
As a small business owner, my time was very stretched and Linda was impeccably organized. Because of her organization and communication skills, I did not have to spend a lot of time managing the project or worrying about the status. She was able to deliver each project on time and on budget. When we ran into come creative miscommunication and the end result was not what I had envisioned, Linda stepped up and facilitated a satisfactory result. Much of the work that was done by her team is still used to some degree in my business today, the reason it is still used is because she was able to understand and articulate my needs to her team.
I have used Linda’s services periodically throughout the last couple of years and would recommend her services. Besides being a pleasure to work with, Linda is a focused and flexible writer. Her key competencies lay in her ability to adjust the tone and format of text, for both print, Point of sale (forms and certificates) and online content (emails, web site), to the objectives of the piece and the expectations of the audience. She is a master of tone, reader-based content, and creativity in editorial scheduling. Linda has worked with us on various projects. She has written compelling copy, impactful taglines and has helped us brainstorm effective advertising concepts. She always delivers on time, is fun to work with and offers fresh ideas with her out-of-the box thinking. I would highly recommend her. Linda’s high energy level and quick mind allows her to multi-task while delivering articulate and compelling writing projects on time, every time.
She is a highly creative and flexible writer and her skill set is especially strong in concept development, advertising, marketing and creative writing. A natural talent for understanding visual esthetics, Linda also provides effective solutions with the look and feel of marketing material. I strongly recommend her services.
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